April 8, 2026
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Everwise News

Everwise wins Diamond Award for marketing excellence

Everwise wins America's Credit Unions Diamond Award graphic.

Everwise Credit Union was recently honored for marketing excellence, winning a 2026 Diamond Award from America's Credit Unions' Marketing, PR & Development Council. The Diamond Awards recognize the best marketing campaigns across the credit union industry nationwide from the past year.


Everwise was recognized in the Advertising & Media: Email category for its Next Best Products Campaign.

The Next Best Products email campaign used data-driven propensity modeling to deliver timely, relevant product recommendations aligned to individual member needs rather than one-size-fits-all promotions. The always-on campaign shows the relevance, not volume, drives engagement, and now serves as a benchmark for Everwise's lifecycle and next-best-product strategy.

This approach helps ensure members receive relevant information that supports a simple, personalized way to manage their finances. It reflects Everwise’s continued focus on delivering thoughtful experiences that help members move forward with confidence.

It's an honor to receive a Diamond Award, and it reflects the talent and dedication of our marketing team. Our Next Best Products email campaign proves that when you use data thoughtfully and focus on what members truly need, engagement follows, and so does meaningful growth. This award validates our commitment to delivering personalized, timely value at every stage of the member journey.

-Angie Dvorak, Chief Marketing + Growth Officer
Next Best Product Email Series Example
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